Christmas is a time for giving.
And thanks exactly what social media personality Brian Breach wanted to do this holiday season.
But he planned on giving to those who were willing to give to other themselves.
But not before he pulled a little trick on them.
Breach posed as a homeless man and have about a total of $500 to people who offered him help.
Breach says he came up with the idea for this paying it forward act of kindness just a few days before Christmas.
“So I woke up a couple days before Christmas, and there was this video online that really inspired me to give,” Breach said in a video posted to his Facebook page.
Breach decided to call up his videographer and head down to Target near Southwest 82nd Avenue and Third Street in Plantation, Florida.
Breach was dressed as someone who is indigent and held up a sign near the store that read: “Just need a little help to feed my family through the holidays?”
He also had a donation cup nearby.
His plan was to give anyone who offered him money or food a $100 bill.
Many people walked right by Breach. But there were others who stopped to help.
“One woman actually came back, and she offered to give me food,” Breach, who is known for his online videos and has more than 53,000 Instagram followers, said. “She asked me what I wanted for dinner or lunch.”
The woman was shocked when Breach told him that she earned $100 for her act of kindness.
There were several others who also stopped to help Breach in any way they could.
One man actually recognized Breach and told him that he’s seen his video.
“You almost blew my cover!” Breach told him.
One man told Breach that he wanted to help him so that he could teach his son about the importance of giving.
He said some people were even brought to tears when he handed them $100, according to WSVN.
“Since you’re such an incredible giver, I wanted to give you $100 to spend on your holiday,” Breach said in the video.
“Are you serious?” said one woman in total shock.
“Yes, absolutely,” Breach responded in the video.
Breach’s video ended up going viral and was viewed more than 14,000 times on Facebook and Instagram. You can learn more about the story below.
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